Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Nonetheless, the most effective method in ensuring brand awareness until today is have clients who are genuinely satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of this could happen to you in just a snap of a finger. Eventually, you will reach the point of having to face several competitors in the business who are just really copycats of your software and what’s worse is they give it for email subscriptions or for free.
Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. You just have to remember to go for high quality services that have proven time and again to be reliable.
Another Source: his comment is here