SMS Marketing The Latest Advancement In Marketing Strategy
There is a mobile in almost every single pocket.In the present day context, the mobile marketing has become the hottest choice for most of the companies and this is one of the most effective and cheapest ways of communication with your customers along with consuming the least time. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.All you need to do is to type the message containing the information that you want to deliver and set multiple mobile numbers that you want to send the message to and your message would be delivered to the customer’s hand set within seconds.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.Immediate contact with customers is necessary for the retail industry for sending out promotions, offers or details of special events at local stores. Imparting this information to the customer within minutes ensures that the customer knows about the promotion from the very start and it allows for more time for details to spread via word of mouth. The service can also be used with text messaging which allows the consumer to directly reply to a business’ inbox thus allowing for retail businesses to send out satisfaction surveys to collect data about peoples’ experiences with their services and this enables the business to effectively monitor responses to particular campaigns and compare their responses to any sales data.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.Many retail businesses gain a good portion of their business online via their own websites.Embedding a webpage link or a click-to-call number within an SMS can offer customers the chance to take their business online thereby offering retail businesses the chance to maximise their online revenue via text messaging.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.